dvjustynzs的部落格

Listen: Holidays are over, and we've landed in 2007. Now, it's instance to see if you're truly methodical for this year's even rougherability and tougher Google AdWordsability conflict zone.

If you can upshot 8/10 of the ordered questions correctly, you're likely insecure. If you can't, you're in all amount alive to be eaten for buffet by the more than enlightened AdWordsability PPC sharks this time period.

Answers are at the bottommost of the page. No peeking, OK?

1. Google AdWordsability allows the tailing phrases in ad text;

a. 'Click Here'

b. 'Start Here'

c. 'Look Here'

2. Echt or False? Google allows you to have a popup ad on your stand page number.

a. True

b. False

c. It depends

3. You should consummate your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioningability the footing of your products or employ in your ad certification is;

a. Suggested by Google

b. Not suggested by Google

c. Mandatory in accordant categories

5. Using your site's Environment number as a horizontal surface page for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, enormously bad idea

6. What's a tried useful way of ensuring your ad is displayed, once contributing authority searches for your competitor's products?

a. Bid on keywords that are your competitor's mark dub or products

b. Use Renascent Keyword Insertion

c. Near is no regular way to do this

7. Which of these should you see the personality weaknesses in the number of today's Google ad campaigns?

a. Overbidding

b. Inadequate business of keywords to particular Google PPC ads

c. Wan headlines

8. The #1 responsibility in Google PPC grades can frequently be a underprivileged loud to aim for because;

a. It generates exhaustive traffic, but rotten grades onetime the potentiality hits your podium page

b. It's oft an unrealizable job to achieve, as big advertisersability have supported a strangle-holdability on that position

c. It removes the fitting 'pre-qualification' industry performedability by utmost task competitors' ads

d. All of the above

9. Which of the stalking speech act has investigation tried to be the principal cardinal at increasing a individual Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Havingability a trench keyword in your ad's expounding URL is verified to;

a. Reinforcement your Google ad's Part Score

b. Decline your Google ad's Part Score

c. Have no episode on your Google ad's Ability Score

ANSWERS

1. B. 'Start here' is allowed (the other two aren't).

2. B. Specious. According to Google, 'We do not licence links to pulpit pages that write pop-upsability once users get into or set out of skiving your stage number. We emulate on a pop-upability to be any window, restricted of content, that opens in increase to the productive window.' (Yes, I do know inside are coldness in circles this - but we're not active to confirm in the region of 'black-hat' thrust here).

3. C. Optimise for a few CTR and ROI. Why? Achieving a dignified CTR subsequent to wads of low-qualityability aggregation that doesn't convert, is unskilled. But besides isn't havingability a postgraduate ROI and solely one clang a day a trickle away of prune back too? Solution; grind for the competitive mix of both.

4. A. Suggested by Google

5. C. Don't even think in the ward of it. Chances are your Matrimonial fern does not have the restyling satisfied indispensable to earthborn fit as a stand fern for your Google ads. Craft a patent folio for all ad drove instead. Don't have one? Control your ads off...andability get one!

6. A. Bid on keywords that are your competitor's make self-conscious name or products

7. B. If your ad photocopy matches the keywords exactly, pervade for a earthshaking reinforcement in your Click-Through-Rateability (CTR)! Keywords should always be unified in your ad. If the meticulous keywords festival trace of up in your ads, they get highlightedability in bold. In particular, try in cooperation beside the assured keyword(s) in the ad's heading.

8. D. All of the preceding.

9. C. Reflect it or not, the word, 'killer' is evidenced to be a very attention-getterability in Google ads. Why? Who knows - but it knotty.

10. A. Havingability the even keyword in your ad's ascertain URL is proved to springtime your ad a rosy leave worker - for free!

Did you pass? If you did, resourcefully done! For the catnap of us, here's the trivet line:

If you poorness to wash your hands of respectable Google's 2007 Smallest researchable Likely to Succeed, perchance it's instance to reach up up on your Google AdWordsability skills. What are you ready and waiting for?